More than a third of Quebecers, 34% had never discussed the subject of life insurance with their spouse, according to a poll conducted on behalf of TD Insurance.

Nationally, one third of Canadians in a relationship for five to nine years admits he never broached the subject, and same goes for nearly one in five Canadians with children. Canadians aged under 35 were least likely to have discussed this issue (41%).

In Quebec, when asked the reasons for their reluctance, mostly couples have responded not having addressed the topic because they had never thought (42%) or they did not believe that their relationship was sufficiently serious (58%).


Among couples who had addressed the issue in Quebec, it is men who seemed most likely to address this issue in 51% of cases. The main reasons that pushed Quebecers to talk insurance, were the arrival of a child in 23% of cases, the protection offered by the employer within 21% of cases and buying a house in 15 % of respondents.

Across Canada, Quebecers are more likely to have argued with their spouse about life insurance, 55% of cases against 32% nationally. The most conflict is whether or not such insurance in 41% of cases against 19% across Canada.

When it comes to making important decisions, the survey indicates that Quebecers believe that women are more likely to be emotional (92%) and show an excess of caution (78%) and that men are more likely to be indifferent (78%) and being self-centered (75%).

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