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Socially responsible investing (SRI) means making investments in corporations with a view of the impact of investment on the society and environment. Prior to conceptualization of this phenomenon, return on investment used to be the sole criterion for creating an investment portfolio.

Early 60′s saw the emergence of socially responsible investments. Initially, these were met with lot of counter pressure tactics from people with vested interests. However, events during apartheid regime in South Africa helped further the cause of supporters of social investing.
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