Investing For Beginners – Free Investment Articles and Tutorials

With so many finance books on the market these days, it is difficult to imagine what new, heretofore “secret” investment techniques another investment manual might bring to the table. After all, you’d think by now that the myriad of financial “how to’s” and stock market handbooks would have covered every possible investment strategy you could conceive of.


While it’s true that there are already hundreds of investment manuals around today, there is always a place for a book that includes easy to follow, accessible and most importantly, financially astute investment methods. “The Little Book That Beats The Market” is that book. Written by investment doyens Joel Greenblatt and Andrew Tobias, “The Little Book That Beats The Market” is THE book for people looking to trade the stock market but who are unsure what theory of investment will assure them better than market profits for whatever amount of money they are willing to invest.

While it goes without saying that there are literally thousands of books on the market that promise the winning “formula”, there are very few that are written by writers of this financial caliber. Greenblatt, for example, as a Columbia Business School adjunct professor has serious intellectual clout when it comes to giving tips on how to play the stock market. Having spent years teaching the subject, as well as having already written one best selling finance manual (You Can Be A Stock Market Genius), he is certainly in a position to offer advice!

The formula that Greenblatt and Tobis outline is relatively simple. They advocate that investors do their homework on companies, looking for cut-rate stocks that have disproportionate prospects compared to their price. In other words, they argue that people have to really “shop” the market with an eye for out for bargain stocks in companies that record good profit margins.

Both Greenblatt and Tobias are essentially talking the reader through their version of “value-investing” but they offer tips and strategies to make successful investing a possibility for everyone. For example, they counsel their reader to make empirically solid choices about a company’s profitability, stressing that investors need to focus on the long-term by weathering any short-term economic downturns.

If any criticism could be lodged against “The Little Book That Beats The Market” it might be that it is fairly conventional approach to investing, and not for people who really want to really take risks on the market. If you are an investor who has a gambler’s penchant for high risk levels, then you might find the book a bit traditional. That said, the advice is clear, logical and moreover solid. Coming from two investment gurus with literally decades of financial experience under their belt, it is worth reading even if it is just as a superb basis on which to start your investing.

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